Odoo has started integrating AI features, primarily in Enterprise. It's not about a general AI assistant but targeted functions solving specific problems. Here's what actually works today.
AI-generated text
In the website builder: generate texts, product descriptions, and blog posts with AI. It uses OpenAI's API in the background. The result requires editing (it's AI-generated and you don't want it to sound like AI), but it provides a starting point that saves time.
CRM prediction
Enterprise CRM has a lead scoring function based on historical data. Which leads converted before? What characteristics did they have? The model suggests probability per new lead. It requires enough historical data to be meaningful (at least 200 to 300 leads with outcomes).
OCR on vendor invoices
Enterprise Accounting can scan PDF invoices and extract vendor, amount, date, and VAT automatically. Accuracy varies with invoice formatting, but for standard invoices it works in 80 to 90 percent of cases without manual adjustment.
ChatGPT and Odoo via API
In CE you can integrate ChatGPT or other LLMs via a custom module. Practical use cases: automatic categorization of support tickets, suggest replies to customer emails, generate product descriptions during import. It requires development work but is fully possible.
What's missing
Intelligent automation (if X happens and Y looks like Z, do A) is still mostly manual configuration. True AI-driven process optimization doesn't exist yet. Odoo is laying the foundation, but we're early.
Use the AI features for what they're good at: text generation, OCR, simple classification. Don't expect magic. Yet.