Shipping is the most common reason for abandoned carts. Expensive, unclear, or too few options. WooCommerce has basic shipping handling built in, but it's rarely enough in reality.
Shipping zones
Under WooCommerce → Settings → Shipping you create zones based on geographic location. Sweden as one zone, Nordics as another, EU as a third. Each zone can have its own shipping methods with its own prices. It gives granular control without getting messy.
Built-in methods
Flat rate, free shipping, and local pickup. Flat rate works for simpler stores. But if you sell products with varying size and weight, you need more.
Weight-based shipping
WooCommerce Table Rate Shipping (official extension, 99 USD per year) or the free alternative Table Rate Shipping by JEM. Define price intervals based on weight, product count, or order value. Customers with one light product pay less than customers with five heavy ones.
Carrier integration with Postnord/DHL/Budbee
Nshift (formerly Unifaun) and Consignor have WooCommerce plugins that fetch shipping rates in real time, create shipping labels, and generate tracking. It costs, but if you ship more than ten packages a day, you save more time than it costs.
Free shipping as a conversion tool
Free shipping above a certain amount increases average order value. 499 SEK is common in Sweden. Show a progress indicator in the cart ("119 SEK left for free shipping"). It's simple psychology that works every time.
Make shipping options clear on the product page, not just at checkout. Customers want to know what shipping costs before adding the product to the cart.