Everyone is talking about AI. Fewer are talking about where AI actually delivers value in a regular company's daily life. We have tested quite a bit and can share what works.
Product descriptions, for a start. If you have 20,000 products and each product needs a description in five languages, you are not sitting there writing them by hand. We have built a workflow where AI generates drafts based on technical specifications, which are then reviewed by a human before publishing. It saves hundreds of hours.
Customer service support is another area. Not chatbots that reply "I don't understand your question" but tools that help support staff find the right information faster. Internal, not customer-facing.
What does not work as well (yet): pricing and purchasing decisions. AI can help analyse patterns, but letting a model set prices without human oversight is not something we recommend. The mistakes cost more than the savings.
In summary: AI is a good tool, not a magic solution. Use it where it saves time. Skip it where it creates risk.